A man wearing black sunglasses carrying a smiling young girl with light brown hair, in a tropical outdoor setting with palm trees and a wooden fence behind them.

About Me

I am a growth and acquisition leader with 25+ years’ experience across Europe, the Americas and the Caribbean.

I have built and scaled acquisition engines, led $10M+ in media investment, and helped companies improve both customer acquisition and the value they generate from existing customers.

My focus is simple. Identify what is not working and fix it.

Proof Metrics

  • Reduced acquisition costs in major acquisition campaigns by 65%+

  • Improved ROI by 250%+ across commercial campaigns

  • Scaled programmatic investment from $1M to $10M+ due to strong performance

  • Increased app adoption by 50% across 20+ markets

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