About DMT & Julian Lynch
Over the last 25 years, I've helped organisations improve commercial performance across Europe, North America and the Caribbean. Today I work with leadership teams to identify what's really limiting growth and turn commercial strategy into measurable business outcomes.
From Digital Marketing To Commercial Growth
My career began in digital marketing, helping organisations attract more customers and improve campaign performance.
Over time my roles expanded into customer lifecycle, commercial strategy, sales performance and executive leadership.
Working across global organisations, scale-ups and advisory businesses taught me that sustainable growth rarely depends on one function alone.
That's why today my focus is broader than marketing. I help leadership teams improve the entire commercial system
Digital Marketing
Helping organisations attract more customers and improve campaign performance.
Customer Growth
Focusing on the full customer journey to improve conversion, retention and value.
Commercial Leadership
Leading commercial strategy, sales performance and digital transformation at scale.
Founder, DMT
Advising leadership teams to identify what’s limiting growth and turn strategy into measurable results
Experience That Shapes My Perspective
25+
Years helping organisations grow
20+
International markets
$10M+
Investments managed
Executive
Chief Growth Officer
Managing Director
Commercial Director
Industries
Technology
Financial Services
Insurance
Telecommunications
Media
SaaS
Today
Commercial Growth
Go-to-Market
AI Transformation
How I Work
Rather than arriving with a list of tactics, I start by understanding how the commercial system works today.
My role isn't to recommend more activity. It's to identify what will create the greatest commercial impact.
Clients often describe my approach as:
✓Commercial before tactical
✓Evidence before opinion
✓Practical, not theoretical
✓Independent and objective
✓Focused on measurable outcomes
✓Collaborative with leadership teams
Outside The Office
Outside work I'm a husband, father and endurance sports enthusiast.
I've completed fifteen Ironman races, lived and worked across several countries and love spending time outdoors with my family.
Ironman taught me many of the same lessons I've seen throughout my career.
Sustainable performance rarely comes from short bursts of effort.
It comes from consistency, resilience and focusing on what matters most.
Those same principles shape how I approach commercial growth.
Why Organisations Choose To Work With Me
Independent Perspective
Fresh thinking without internal politics.
Executive Experience
Commercial leadership across multiple sectors and markets.
Practical Action
Clear priorities that leadership teams can implement.
Every organisation has opportunities hiding in plain sight. Sometimes the hardest part is simply seeing them.
If you'd like an independent perspective on what's limiting growth, I'd be happy to have a conversation.