Insights
Commercial Growth, Strategy & Digital Transformation
Ideas, observations and lessons from scaling businesses, improving customer value and navigating change.
Growth Strategy | Customer Value | AI | Digital Transformation | Leadership
Featured Insight
A selected perspective on the commercial forces shaping growth, strategy and execution.
STRATEGY AND OPERATIONS
Marketing Doesn't Remove Constraints
Why better marketing often exposes the next bottleneck instead of creating sustainable commercial growth.
5 min read • Read article →
Recent Perspectives
Commercial growth lessons from SaaS, AI, digital transformation and customer value.
GROWTH STRATEGY
Why Most SaaS Trials Don’t Convert
Why activation matters more than acquisition.
4 min read • Read article →
CUSTOMER VALUE
Why “Switch and Save” Is a Growth Strategy Problem
Short-term acquisition tactics often weaken long-term growth.
5 min read • Read article →
STRATEGY AND OPERATIONS
From Efficiency to Resilience
Lessons from the UCD Smurfit Alumni Summit on AI, supply chains and adaptability.
5 min read • Read article →
COMMERCIAL GROWTH
Why Strong Products Alone Don't Create Scalable Startups
Why growth systems matter as much as product innovation.
4 min read • Read article →
GROWTH STRATEGY
Why Most Growth Strategies Fail
Seven reasons strategies fail to deliver results.
6 min read • Read article →
Areas I Write About
Growth Strategy • Customer Value • AI • Digital Transformation • SaaS • Scale-ups • Leadership
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