Insights
Commercial Growth, Strategy & Digital Transformation
Ideas, observations and lessons from scaling businesses, improving customer value and navigating change.
Growth Strategy | Customer Value | AI | Digital Transformation | Leadership
Featured Insight
A selected perspective on the commercial forces shaping growth, strategy and execution.
STRATEGY AND OPERATIONS
Marketing Doesn't Remove Constraints
Why better marketing often exposes the next bottleneck instead of creating sustainable commercial growth.
5 min read • Read article →
Recent Perspectives
Commercial growth lessons from SaaS, AI, digital transformation and customer value.
GROWTH STRATEGY
Why Most SaaS Trials Don’t Convert
Why activation matters more than acquisition.
4 min read • Read article →
CUSTOMER VALUE
Why “Switch and Save” Is a Growth Strategy Problem
Short-term acquisition tactics often weaken long-term growth.
5 min read • Read article →
COMMERCIAL GROWTH
Most Sponsorships Don’t Create Enough Value
Why the rights are only the beginning and activation is where commercial value is created.
5 min read • Read article →
AI TRANSFORMATION
AI Is Making GTM Faster. The Advantage Will Come From Relevance
GTM only creates an advantage when it improves relevance and decision-making.
7 min read • Read article →
STRATEGY AND OPERATIONS
From Efficiency to Resilience
Lessons from the UCD Smurfit Alumni Summit on AI, supply chains and adaptability.
5 min read • Read article →
COMMERCIAL GROWTH
Why Strong Products Alone Don't Create Scalable Startups
Why growth systems matter as much as product innovation.
4 min read • Read article →
AI TRANSFORMATION
When Creative Execution Finally Catches Up With Customer Targeting
AI is closing the gap between customer understanding and creative execution.
5 min read • Read article →
GROWTH STRATEGY
Why Most Growth Strategies Fail
Seven reasons strategies fail to deliver results.
6 min read • Read article →
AI TRANSFORMATION
When Creative Execution Finally Catches Up
How AI is closing the gap between customer targeting & creative execution.
5 min read • Read article →
Areas I Write About
Growth Strategy • Customer Value • AI • Digital Transformation • SaaS • Scale-ups • Leadership
Get a complimentary Growth Snapshot and uncover opportunities to improve acquisition efficiency, conversion performance and customer value.
Need an external perspective?
No obligation. No lengthy consultancy process. Just practical commercial insights and recommendations.