How I Help Companies Improve Growth, Reduce CAC and Increase Customer Value

What I Do

How I Help Companies Improve Growth, Reduce CAC and Increase Customer Value

I work with leadership teams to identify where their growth engine is underperforming across acquisition and lifecycle and fix it quickly.

  • Reduce customer acquisition cost

  • Improve conversion across the funnel

  • Increase revenue, margin and lifetime value from existing customers

  • Align marketing, product and sales around measurable commercial outcomes

How I Work With Clients

Growth Audit

A focused, 2-week deep dive into your acquisition and customer lifecycle performance.

  • Identify what is not working

  • Uncover wasted spend

  • Prioritise actions that will drive immediate impact

  • Link to Growth Audit page

Advisory and Fractional Support

Ongoing support to help implement and scale improvements.

  • Translate strategy into execution

  • Align teams and partners

  • Improve performance over time

  • Link to Fractional Support page

Common Problems I Solve

  • CAC is increasing without clear explanation

  • Strong traffic but weak conversion

  • Channels operating in silos

  • No clear visibility on what is driving growth

  • Marketing investment not translating into revenue

  • Customers acquired but not fully monetised

  • Lack of alignment between marketing, product and sales

Who I work With

  • SaaS companies

  • B2B and growth-stage businesses

  • Companies investing significantly in acquisition

  • Teams looking to improve efficiency, not just scale spend