Commercial Growth Audit
A focused, evidence-led review of your commercial growth engine to identify what is limiting performance, quantify the opportunities and prioritise what to fix next.
Growth Problems Are Rarely Caused by One Thing
Businesses can invest heavily in marketing, sales, technology and customer experience and still struggle to understand why growth is underperforming.
The constraint may sit in customer acquisition, conversion, proposition, sales execution, customer value, commercial data or the way teams and technology work together.
The Commercial Growth Audit is designed to identify the real constraint before more time or budget is committed to fixing the wrong problem.
A Review of the Commercial Growth Engine
Customer Acquisition
Lead generation, channels, targeting, acquisition economics and demand quality.
Conversion & Sales
Customer journey, funnel performance, follow-up, sales process and friction.
Customer Value
Retention, cross-sell, repeat purchase, engagement and lifetime value.
Commercial Visibility
CRM, customer data, attribution, reporting, KPIs and pipeline visibility.
Growth Strategy & Proposition
Target customers, proposition, priorities, route to market and commercial alignment.
Execution, AI & Automation
Processes, tools, workflows and practical opportunities to improve efficiency and execution.
How the Audit Works
1. Scope the commercial question
Agree the growth challenge, objectives and areas requiring deeper investigation.
2. Gather the evidence
Review relevant commercial data, CRM, analytics, customer journeys, processes, campaigns and existing research.
3. Diagnose the constraint
Assess performance across the commercial growth engine and identify the factors most likely to be limiting growth.
4. Quantify and prioritise opportunities
Assess potential value, effort, dependencies and commercial impact.
5. Turn findings into action
Present the evidence, recommendations and a prioritised roadmap for implementation.